Sam Sellar — my homage to Max Headroom

But so many?

Max was the first digital presenter in the mid-80s. Artificial, sarcastic, glitchy — and exactly why he became a cult icon. A machine that knew it was a machine and made fun of it.

He is my inspiration for an ironic and sarcastic salesman I am currently working on: Sam Sellar.

He is intended for a teleshopping format on TikTok. Sam presents products, critically examines marketing promises, and comments on the interplay between algorithm and consumption. With a sober voice, broadcast look, and a clear stance: he knows he is an AI salesman.

Technically, everything runs locally — image from FLUX, voice from a cloned voice model, script from a local LLM. No intermediary cloud service.

Let's see if 2026 is ready for a sarcastic avatar in the TikTok Shop. Or if Max Headroom arrived a bit too early after all.

What do you think — does ironic teleshopping work on TikTok?

#KIAvatar #TikTokShop #MaxHeadroom