The decision has been made today.

The starting point

LipasanF has been on the market for years. Primarily used in industrial and municipal applications – public utilities, associations, large-scale plants. The product works, and the references back it up.

The problem: the B2C market – private households, small catering businesses, property management – has different requirements. Different volumes, different price points, different application scenarios.

The new product

Lipasan Akut – currently still a working title. The biological basis is the same: microorganisms that break down fat in wastewater through lipolysis. The formula has been optimized – more active, faster-acting.

Package sizes: 0.5L to 1.5L. For use in acute problems – slow drains, odors from pipes, accumulated fat deposits.

Why two products

LipasanF will remain in the range and continue to be offered for industrial use. Lipasan Akut is a new addition – more affordable, smaller, and aimed at the consumer market. Two different products for two different target groups.

Das ist nicht „LipasanF light“. Die Rezeptur ist eigenständig.

What comes next

Name, CI, Landingpage. The decision was made today – the rest will follow.